Marketing Minor

Academic minor programs of study generally consist of a series of courses, totaling 16 to 20 semester credits, that provide a coherent body of knowledge in either a particular discipline or in an interdisciplinary cluster. Although by design not as extensive as an academic major, the pursuit of an academic minor while not required will provide content knowledge and a credential in a secondary area of specialization which might well help the future graduate in terms of further postgraduate education and employment. One half (50%) of the minor must be taken at Lake Erie College.

Requirements for this minor:

16 semester credits including:

• MK 203 Marketing Principles (4 SH)
• MK 317 Marketing Management (4 SH)
• MK 334 Consumer Behavior (4 SH)
• MK 394 Advertising and Public Relations (4 SH)