The Marketing Major

Degree Awarded
Bachelor of Science

The Marketing major is designed to give students exposure to specific areas of marketing not addressed by the more broad-based Business Administration major. The program builds on the liberal arts foundation all students experience at Lake Erie College and includes core business administration courses along with marketing courses specific to the major. The program also offers excellent preparation for admission to graduate school. Students are encouraged to take advantage of the internship program in order to obtain actual work experience prior to graduation.

Our Unique Program

• Internship opportunities that provide first hand experience
• Small classes that provide a personalized learning environment
• Strong liberal arts foundation that emphasizes writing, speaking and research skills

Opportunities in Marketing

Lake Erie College's marketing program offers students an education that will prepare them for careers in a wide variety of fields. Students will be prepared to enter the business world in many areas such as marketing, management, sales, advertising, public relations and market research, as well as similar roles in the non-profit sector. Students will also be prepared to gain entrance to graduate school.

International Experiences

Lake Erie College encourages all students to participate in international experiences. Students may wish to spend a semester at one of our "sister" institutions, earning credits towards their degree while learning about other peoples and cultures. Other international opportunities for students are Study Tours. Study Tours are two-week trips that full-time students may take their Junior or Senior year. Most of the cost of the trip is included within tuition.

Academic Requirements

A Bachelors degree requires at least 128 credit hours. All students graduating from Lake Erie College will complete 20 semester hours of basic requirements including courses in Math, English, Computers, Public Speaking, and Foreign Language. These courses are normally completed during the Freshman year.

Students will also complete 24 hours of core liberal arts courses. These courses include the subject areas of critical thinking, aesthetic forms, scientific inquiry, cultures and values, sophisticated texts, and social sciences. Each major has course specific requirements, and any remaining credits will be considered as electives.

Requirements of the Marketing Major

The Marketing major requires 60 semester hours of course work in the various areas of business administration (accounting, economics, management, marketing, finance, business law and information systems) and required marketing courses in the areas of international marketing, consumer behavior, marketing research and promotional strategy. Students are encouraged to gain internship or work opportunities to assist them in learning more about their chosen field of study in a workplace environment.

Additionally, every student has an Admissions Counselor at LEC that can answer questions about our academic programs. Admissions can be reached at 1-800-916-0904. Please call to visit our campus and meet with a marketing professor.

As a Lake Erie College student, you will be the most important part of this endeavor called higher education. You will be a critical participant in our average class of 15 students. Every member of our distinguished faculty will know your name; our 12:1 student to faculty ratio ensures this. Once you join our community, you will benefit from our nearly 150 years of experience in building business leaders, entrepreneurs, scholars, educators, political leaders, and artists.