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February 09, 2012
Teaching on the delicate business of Super Bowl advertising
The NFL Super Bowl, as we all know, is so much more than a game. And just as the hype and analysis start well before
and continue long after, so it is with the commercials debuted during the match. Advertisers spend millions of dollars for less than a minute of airtime during the big game, with some of the more spectacular
commercials being remembered and discussed weeks or even years later. (...More)
