Lake Erie College Athletics partners with Nike and BSN SPORTS

Athletics,

Storm Partnership with BSN logo

The Lake Erie College Department of Athletics has reached a five-year agreement with Nike through BSN SPORTS.  The exclusive partnership will supply the department and the 17 Storm athletic programs with apparel, uniforms, footwear and equipment. The agreement also includes incentives in the form of rebates, discounts, marketing and rewards for on-field achievement.

Director of Athletics Kelley Kish said, “Lake Erie College is excited to have Nike and BSN as a partner.  Their commitment to excellence and passion resonates with our student-athletes and staff. As Storm Athletics competes in the GMAC and nationally, we are proud to partner with the world-wide brand of Nike and the personalized approach of BSN moving forward.”

The Storm reaches this agreement in the middle of their most successful athletic season to date.  The fall sports season saw the women’s soccer team advance to the quarterfinals of the Great Midwest Athletic Conference tournament, as well as the volleyball team winning the GMAC East Division crown, and advanced to the semifinal round of the conference tournament. 

The winter season continued the successful trend as the men’s and women’s basketball programs each advanced to postseason play for the first time since joining Division II, with the men’s basketball program competing in the semifinal round.  The Wrestling program was nationally ranked for a majority of the season, and had four student-athletes advance to Nationals.

The spring season sports are currently in full swing for the Storm.  The men’s and women’s lacrosse programs have each secured spots in their respective conference tournaments.  The men’s lacrosse team is currently ranked ninth in the nation, and the women’s lacrosse team is first in the GMAC, and fifth in the NCAA DII Midwest Regional Rankings. 

Todd Northrop, Collegiate Select Vice President added, “This agreement with Lake Erie College affirms our highest aspirations for BSN’s Collegiate Select program: delivering elite, customized products and services to our college customers.  We are excited to partner with The Stormto elevate the performance and impact of their top-notch and growing athletic program.”

BSN SPORTS Collegiate Select will partner with the company’s key vendors to provide apparel and equipment to colleges and universities across the country.

About BSN SPORTS

Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

ABOUT NIKE, INC.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

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