Kathleen Skledar

Visiting Instructor for Marketing

What makes Lake Erie College a unique place?

My undergraduate experience was at a small liberal arts college and I appreciated the small class sizes and the ability to connect with my professors and be involved in campus activities.  The same is true here at Lake Erie College; students can easily become engaged inside and outside of the classroom as well as be involved in leadership positions that help them grow both personally and professionally.  Knowing that the students’ main goal is to begin preparation for a rewarding career, emphasis is placed on developing critical thinking skills to solve real world marketing problems in many of the marketing courses taught here.  

Degrees:

Cleveland State University         M.B.A.       Marketing
Cleveland State University         M.A.          Consumer-Industrial Psychology
Adrian College                             B.A.           Business & Psychology

Courses:

  • MBA534 Organizational Behavior (traditional & online)
  • MBA544 Marketing Strategies (traditional & online)
  • MK203 Principles of Marketing (traditional & online)
  • MK317 Marketing Management 
  • MK328 International Marketing 
  • MK334 Consumer Behavior 
  • MK335 Marketing Research 
  • MK394 Advertising & Public Relations

Research/Creative Activity Interests:

  • Consumer Behavior
  • Marketing Research
  • Organizational Behavior
  • Nonprofit Capital Fundraising

Awards/Professional Memberships:

American Marketing Association (National & Collegiate)
Presidential Grant to commence Student AMA Masters of Marketing Chapter on Campus

Publications:

Textbook Reviewer for:

Marshall, G.W. and Johnston, M.W. (2019).  Marketing Management (3e).  New York, NY:  McGraw Hill.     
Iacobucci, D. (2015).  Marketing Management.  Stamford, CT:  Cengage Learning.

Author of:

Prinkey, K.  (1988). Brand Loyalty and Personality:  The moderating effects of self-monitoring and involvement (Unpublished master’s thesis).  Cleveland State University: Cleveland, OH.
 
Cetola, H. and Prinkey, K. (1987). Thrill Seeking Behavior and the Differential Effectiveness of Loud Commercials on Introverts and Extraverts.  In J.E. Saegert (Ed.), Proceedings of the Division of Consumer Psychology, American Psychological Association, Washington D.C.
 
Cetola, H. and Prinkey, K. (1986).  Introversion-Extraversion and Loud Commercials. Psychology and Marketing, 3(2), 123-132.