Public Relations and Marketing

Who We Are:

The Lake Erie College Public Relations and Marketing Department works daily with campus constituents to publicize all aspects of the College through media outlets, social media platforms and the website. The department works closely with the admissions team in their efforts to attract prospective students and to promote the College as a whole. The team ensures that the College’s branding and visual identity are consistent across all marketing collateral.

Michelle Kolk
Associate Director of Public Relations & Marketing 
Office: 440.375.7230
Cell: 330.815.0567

Michelle Kolk directs and implements all communication services for the College. As the department’s lead content developer, Kolk writes all press releases and news announcements, manages the College’s social media presence, contributes to Lake Erie magazine, produces the College’s newsletters and writes extensive content for the website. She manages all media and press relations, coordinates responses for requests for information, and copy edits all major internal and external publications. Kolk leads the College’s advertising efforts and aids with creative design for all marketing collateral. She works closely with the Office of Admissions to develop marketing strategies to drive enrollment and assists with developing targeted communications campaigns for various facets of the College and the College as a whole.

Kolk holds a bachelor of arts with a major in communication studies and a minor in sociology from The College of Wooster, where she graduated summa cum laude. She is currently pursuing her Master of Arts degree in communications management and public relations from John Carroll University.

Favorite Spot on Campus

The area surrounding the fountain in front of Kilcawley 

Matthew Krotzer 
Web Designer-Developer 
Office: 440.375.7231

Matthew Krotzer serves as the web designer-developer for the College. In this role, he manages the website’s content management system and administers all website edits and updates as needed. Krotzer monitors analytics, maintains web forms, manages the campus calendar and works with constituents across campus to ensure a comprehensive web presence.

Krotzer is a graduate of Kent State University Ashtabula and holds a bachelor of science degree with a major in technology and applied science.

Favorite Spot on Campus

His office

Elizabeth Wheeler 
Digital Media and Marketing Specialist
Office: 440.375.7227

Elizabeth Wheeler serves as the digital media and marketing specialist in the Office of Public Relations and Marketing. Wheeler joined the office in the fall of 2016 and is responsible for growing the College’s digital media presence. Experienced in filmmaking and video editing, she creates video for use on the website, social media and elsewhere. Wheeler also aids with creative design and photography for a variety of projects.

In addition to her work at the College, Wheeler has worked as a student worker for the University of Mount Union Office of Marketing and as a designer for Thompson United Methodist Church and Mentor United Methodist Church.

Wheeler is a 2016 University of Mount Union graduate and holds a bachelor of arts degree with a major in interactive media and a minor in art.

Favorite Spot on Campus

Royce Hall or Morley Music Building - I could never decide between an art building or a music building! 

Rebecca Marich 
Graphic Design & Digital Media Specialist
Office: 440.375.7226

Rebecca Marich serves as the graphic design and digital media specialist in the Office of Public Relations and Marketing. With over 15 years of experience in branding, marketing and design, Marich joined the office in the fall of 2016 and brings with her extensive knowledge of responsive web design platforms and digital media. In her role, Marich is responsible for growing the College’s digital media presence, implementing the College's new graphic standards that she designed, and designing updated marketing pieces for the Office of Admissions and the campus as a whole. 

In addition to her work at the College, Marich founded and currently serves as the principal for a boutique marketing and design firm that works with clients ranging from Fortune 500 companies to national non-profits. 

Marich is a graduate of the University of Houston and holds a bachelor's degree in consumer science. She has won multiple awards for her marketing campaigns and design pieces. 

Favorite Spot on Campus

Any bench or chair outside. I love the park-like setting! 

Jamie Castle
Public Relations & Marketing Assistant
Office: 440.375.7221

Jamie Castle serves as the public relations and marketing assistant to the Office of Public Relations and Marketing. Castle joined the team as a student worker in her junior year at the College and became responsible for providing general support to the office. Well-versed in Adobe Creative Suite, Castle creates and designs much of the College's advertising collateral including posters, pamphlets and flyers. She is also responsible for many of the office's administrative duties.

In addition to her work at the College, Castle works as a freelance photographer and is also a certified nail technician at a local salon in Eastlake.

Castle is a 2014 Lake Erie College graduate and holds a bachelor of arts degree with a major in integrated media, digital art and technology (IMDAT). She is pursuing her master's degree in business administration from Lake Erie College.

Favorite Spot on Campus

It's a tie between the view of the quad from lower Holden and watching students create art in Royce Hall

College Communications

College Communications, including Media Relations, Public Relations, Publications, Branding, Marketing, Website and Graphics, is staffed from 8:30 a.m. - 4:30 p.m. (EST) Monday - Friday.

  • Weather Emergencies, College Closing, Class Cancellation Hotline 440.375.7260
  • Campus Security (24/7), Richard Kline, director 440.375.7575