1. Arts Humanities and Social Sciences
  2. Advertising, Public Relations, and Digital Media

Advertising, Public Relations, and Digital Media| Major

This major is an interdisciplinary program that equips you with the skills and knowledge to establish and build relationships between businesses/organizations and their target audiences.

Degree Awarded: Bachelor of Science

This major is an interdisciplinary program that equips you with the skills and knowledge to establish and build relationships between businesses/organizations and their target audiences. The program integrates visual, oral, and written communication skills allowing graduates to create, promote, and advance the strategic visions of organizations. Choose from three concentration areas: Advertising, Public Relations or Digital Media.

Requirements for the Major:

Students are required to take 50-52 Semester Credits, including:

  • AC 101 Accounting Principles I (3 SH)

  • AT 207 Digital Photography (3 SH)

  • AT 225 Introduction to Graphic Communications I (3 SH)

  • EC 201 Principles of Macroeconomics (3 SH)

  • EC 202 Principles of Microeconomics (3 SH)

  • MK 203 Marketing Principles (3 SH)

  • MK 317 Marketing Management (3 SH)

  • MN 200 Introduction to Management (3 SH)

  • BA 201 Business Communication (3 SH) OR CM 202 Business Communication (3 SH)

and Advertising, PR & Digital Media Group 1 - 3 Semester credits from the following:

  • MN 215 Business Statistics (3 SH)

  • MT 207 Probability and Statistics (3 SH)

Concentrations:

Students are also required to pick a concentration from the following. Each concentration has its own individual set of requirements.

Advertising Concentration

17-19 Semester Credits Including:

  • CM 400 Senior Seminar in Communication (3 SH)

  • CM 250 / 350 / 450 Internship in Communication (2-4 SH) OR MK 250 / 350 / 450 Internship in Marketing (2-4 SH)

And Advertising Concentration Group 1 including 12 Semester Credits from the following:

  • AT 226 Introduction to Graphic Communications II (3 SH)

  • CM 215 Interpersonal Communication (3 SH)

  • CM 241 Mass Media (3 SH)

  • MK 334 Consumer Behavior (3 SH)

  • MK 335 Marketing Research (3 SH)

Public Relations Concentration

Requires 17-19 Semester Credits including:

  • CM 250 / 350 / 450 Internship in Communication (2-4 SH)

  • CM 400 Senior Seminar in Communication (3 SH)

and Public Relations Group 1 - 12 Semester Credits from the following:

  • CM 215 Interpersonal Communication (3 SH)

  • CM 220 Small Group Communication (3 SH)

  • CM 304 Advanced Public Speaking (3 SH)

  • CM 320 Principles of Public Relations (3 SH)

  • ET 221 Techniques of Persuading, Selling and Negotiating (3 SH)

Digital Media Concentration

Requires 17-19 Semester Credits Including 3 Semester Credits from the following Digital Media Group 1:

  • AT 404 Senior Project in Visual Art (3 SH) OR FA 404 Fine Arts Senior Project (3 SH)

  • AT 250 / 350 Internship in Visual Art (2-4 SH) OR FA 250 / 350 Internship in Fine Arts (2-4 SH)

and 12 Semester Credits from Digital Media Group 2:

  • AT 102 Design (3 SH)

  • AT 103 Dimensional Design (3 SH)

  • AT 230 Animation (3 SH)*

  • AT 231 Video Editing and Compositing (3 SH)*

  • AT 330 Web and Interactive Art (3 SH)*

  • * Contact the Dean of Arts, Humanities and Social Sciences for appropriate substitutions.

For more information about Advertising, Public Relations, and Digital Media…

Jennifer Swartz-Levine, Ph.D

Dean of the School of Arts, Humanities, and Social Sciences; Professor of English and Director of the Writing Center

1 (440) 375-7456

jswartz@lec.edu

Arts Humanities and Social Sciences

College Campus | Royce Hall