Marketing| Major

Marketing Exposure

The marketing major is designed to give students exposure to specific areas of marketing not addressed by the broader-based business administration major. The program builds on a foundation of business courses with a set of courses covering topics such as marketing research, advertising, public relations, consumer behavior and international marketing.

(Program accredited by the International Assembly for Collegiate Business Education)

Requirements for the Major

51-54 semester credits including:

• AC 101 Accounting Principles I (3 SH)

• AC 102 Accounting Principles II (3 SH)

• BA 400 Senior Seminar (4 SH)

• CI 341 Management Information Systems (3 SH)

• EC 202 Principles of Microeconomics (3 SH)

• FN 320 Corporation Finance (3 SH)

• CJ 315 Business Law I (3 SH)

• MK 203 Marketing Principles (3 SH)

• MK 301 Social and Digital Media Marketing (3 SH)

• MK 317 Marketing Management (3 SH)

• MK 328 International Marketing (3 SH)

• MK 334 Consumer Behavior (3 SH)

• MK 335 Marketing Research (3 SH)

• MK 394 Advertising and Public Relations (3 SH)

• MN 200 Introduction to Management (3 SH)

• MN 215 Business Statistics (3 SH)

• MK 250 / 350 Internship in Marketing (3 SH)

Suggested Electives Include

• MK 170-79 / 270-79 / 370-79 Special Topics in Marketing (2-3 SH)

• MK 260 / 360 / 460 Individual Investigation Marketing (1-5 SH)

Internships

Internships in a wide variety of fields enable students to integrate and apply their learning while opening the door to potential career opportunities. With an intense focus on our students' personal, intellectual and professional development, Lake Erie College affords students with an opportunity to truly bridge the gap between learning and doing. Employers recognize that Lake Erie College business graduates are prepared to hit the ground running, bringing strong analytical and communication skills, a practical, teamwork orientation and an inclination toward reliability and personal initiative in the workplace.

Graduate Preparation

The curriculum incorporates educational experiences designed to accelerate the development of today's student to tomorrow's business leader through the intensive use of collaborative projects, case studies and internships. All programs offered by the School of Business offer excellent preparation for further study at the graduate level.